When it comes to order fulfillment and customer service, most multichannel marketers keep it inhouse. Just 20% use an outside service for fulfillment, according to Multichannel Merchant's Outlook 2010 Survey on Operations & Fulfillment, and only 4% of respondents that don't are considering it.
About the same percentage of survey respondents (22%) use an outside provider for call center services, while 14% are considering it....
How Fulfillment Services Drive Print Volume
Diversifying with Mailing & Fulfillment Services: Unlocking Hidden Profit Potential
