Seven Tips to Help In-plants Get Social
EVIDENCE OF how social media is taking the business world by storm is everywhere. Facebook "Like" buttons, Twitter links and invitations to follow RSS feeds seem to grace every Web site.
Business news is full of social media success stories, like the brilliant Old Spice campaign, in which a buff "Old Spice Guy" admonishes that while most men can't look like him, they can smell like him. That campaign mixed old media (TV) with social media; people were invited to ask the Old Spice Guy questions via Facebook and Twitter, and over 200 of those questions were answered via videos posted on YouTube and Facebook. The videos went viral, sales of the stodgy brand Old Spice soared and social media was cemented as a key component in a B2C marketing campaign.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
