A Healthy Transformation at OhioHealth
OhioHealth's in-plant upgrades digital color printing and front-end software, brings marketing work in-house.May 2014
A few years ago, veteran print manager Terry Oliver faced a situation familiar to many in-plants: an organizational review to justify the expense of her in-plant compared to outsourcing. While she prided herself on her ability to meet the needs of OhioHealth's internal clients, defending her in-plant meant she would have to quantify many of the intangibles of service that her five-employee in-plant offered.
"You can't put a price on customer service," Oliver says, "but several of our customers spoke up to explain that our in-plant was the best way to get quality work done quickly."
By focusing on the value the in-plant brings, the low cost and the dedicated customer service, Oliver convinced OhioHealth that keeping the in-plant was the best solution for the organization.
"Customer service was really the strong point that actually saved us," she says.
At about the same time as the review, Adam Frix, a local print production solutions analyst for Konica Minolta Business Solutions USA, showed Oliver how a Konica Minolta bizhub PRESS C8000 with an EFI Fiery digital front end (DFE) could extend the in-plant's capabilities to handle the high-quality, full-color printing that OhioHealth's marketing department was outsourcing to commercial printing firms. OhioHealth eventually selected Konica Minolta as the provider for all its office and production print equipment.
Growing Health System
OhioHealth, is one of the most respected large health systems in the country, with 12 hospitals, more than 50 health and surgery centers and more than 28,000 associates, physicians and volunteers serving patients in a 40-county region throughout central Ohio.
Oliver meets the growing healthcare organization's needs while focusing on services that make it easier, faster and more advantageous to keep print work in-house. Using monochrome and color digital production devices, finishing equipment and an HP Designjet Z3200PS wide-format inkjet printer, the in-plant produces 18 million impressions per year.
"My customers' main concern is taking care of patients, so when it comes to them ordering print, it has to be easy," maintains Oliver, "and when a customer asks if we can meet a tight deadline, I want to say, 'absolutely' as often as possible."
The in-plant's transformation started with a pair of monochrome Konica Minolta bizhub Pro 1200 series digital print production systems. While Oliver, who had used Fiery Command WorkStation software in the past, wanted Fiery technology for her new production engines, it was not available for that particular monochrome platform at the time.