New Study Analyzes In-plant Market

THOUGH THE in-plant market is often overlooked by the rest of the printing industry, Info-Trends appreciates its value. The market research and consulting firm points out that in-plants have played a leading role in technology adoption. For example, they were the first to embrace black-and-white digital printing technologies, which helped establish the print-on-demand market. In February, InfoTrends released an in-depth study of the in-plant market titled “In-House Production Printing—Critical Trends for Corporations, Government, Education, and Non-Profits.” The report, based on responses from 376 in-plants, revealed that digital printing is quickly displacing offset in in-plants. Digital color printing alone has jumped 36.5 percent in the past four years, the report says.