AARP: Not Your Grandfather’s In-plant

ANYONE WHO has approached or passed the half-century mark in life is familiar with the stream of mailings from AARP—the American Association of Retired People. Increasingly populated these days by Baby Boomers who adamantly refuse to acknowledge age as a limitation, the organization behind the mailings is a well-oiled machine that relies heavily on print and mail to acquire and service nearly 40 million loyal members. The lion's share of the print and mail that supports AARP's internal needs comes out of the Print Services operation at AARP's Washington, D.C., headquarters.