Add Value, Secure Your Future

At Charlotte-Mecklenburg Schools’ Graphic Production Center, Debbie Alexander (left), color lab specialist, and Alvin Griffin, director, show off an apron and a shirt printed on the in-plant’s AnaJet mPower mP10 direct-to-garment printer.

At Charlotte-Mecklenburg Schools’ Graphic Production Center, Debbie Alexander operates the in-plant’s AnaJet mPower mP10 direct-to-garment printer.

At Allan Hancock College, Gordon Rivera (left) and Robert Nourse hold up signs created with the in-plant’s Epilog Legend 36EXT laser engraver.

Allan Hancock College's in-plant is engraving information on digital devices.

Colgate University Document and Mail Services added a 36˝ Kyocera 4800w wide-format scanner and started scanning blue­prints and maps for academic departments.

Nestlé Purina Print Services is now producing name badges (modeled here by Sean Deken) using a small-format manual die cutter.

Director Dwayne Magee stands in Messiah College Press & Postal Services’ warehouse, which the in-plant makes available to campus departments that lack storage space.

This van wrap is just one of the creative wide-format products being produced by Central Michigan University Printing Services.

The University of Mississippi started offering multicolor foiling using a Therm-O-Type foil fusing machine.
Photo by Kevin Bain/Ole Miss Communications

Adding new services gives you more opportunities to make customers happy, improving your reputation while strengthening your in-plant's position in the organization.

Scores of New Services

In a recent IPG e-mail poll, dozens of in-plants revealed scores of new services they have introduced in just the past two years. They range from new types of printed products, like vehicle wraps, foil security printing, magnets and envelopes, to data management services, such as mail list cleansing, transactional scanning and records management.

Some have ventured into new types of imaging, like engraving, dye-sublimation and photo processing. Others have their eyes on the mobile world with services like QR code creation, Clickable Paper and printing from mobile devices. Then there are a profusion of new non-print services being offered, like toner recycling, scanning, shredding, framing, selling promotional products, warehousing and fulfillment.

“We’re constantly looking for new services to add,” remarks Randall Bramlett, director of Printing and Mailing Services at Columbus State University. His in-plant recently opened a campus mail center on its Columbus, Ga., campus and began selling stamps and shipping supplies, and offering USPS/UPS shipping services. Residential student mail boxes were moved there for mail pickup 24 hours a day. This has given students easy access to services they used to have to go off campus to get.

This followed the opening two years ago of a student copy center, conveniently located in the student activities center.

“Students are the reason we’re here,” he points out, “so the more important you are to the students, the more important you are to the university.”

Widening Your Scope

Increasing your in-plant’s value by adding services is a message that seems to be well accepted. In our poll, the most common new service by far was wide-format printing. After getting wide-format inkjet printers, in-plants discover a pent-up demand for posters, banners and many other larger-than-life products. The applications are seemingly limitless.

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Bob has served as editor of In-plant Graphics since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 130 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Graphics.

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