Satisfying a Mammoth Demand
A Workhorse Printer
With the expanded capabilities the VersaCAMM offers, Kirkeby is finding her sign shop can handle the increasing workload without adding personnel. The shop now produces everything from the labels for the rental bike fleet to the huge signs on the ski lift terminals. It also creates the rate boards, liability signs, directional signs, advertising banners and signage for special events such as the Mammoth Motocross, Mammoth Mud Run and others. For the annual wine festival, the shop designs advertising, wine tasting menu boards, entrance signs, way-finding signs and food menus.
In summer, when the area becomes a mountain bike park, the shop prints trail crossing signs, signage for the rock climbing wall, reflective materials for hiking trails, name tags for area personnel and more. The shop even helps decorate the MMSA float for the town’s annual 4th of July parade.
Kirkeby counts on the VersaCAMM when the weather causes sudden changes in ski conditions and ski runs close or open, or when dignitaries arrive unexpectedly and require privacy, or even when the bride decides to have an outdoor ceremony after all.
“We need to be responsive when conditions change, which they do here all the time,” says Kirkeby. “With the Roland, we can just load and go.”IPG