Color Printer Expands In-plant’s Marketing Role
Cedarville University Postal & Print Services is in an envious position at its 3,200-student school.
“Basically, we’ve become a part of the marketing strategy for the university,” says Tammy Slone, manager of the 10-employee printing and mailing operation.
After the university’s Enrollment Services division collects data from prospective students via Cedarville’s Web site, it sends that information to the in-plant, which pumps out personalized postcards within a day or two, to entice those students to enroll.
“We’ve really become an integral part of their whole marketing process,” Slone reiterates—and that is a great position for an in-plant to be in.
To expand this role, Slone knew her in-plant needed to upgrade its color printer. Its Canon imagePRESS 6000 was state-of-the-art when it arrived three years ago, but over time color inconsistency and frequent breakdowns were hampering productivity. So at the end of August, the in-plant installed a new Ricoh Pro C901 Graphic Arts Edition digital color printer.
“We loved the color on it,” says Slone, adding that it’s much more accurate and consistent. Plus, at 90 pages per minute, it’s also much faster than the Canon.
“We can kick work out a lot quicker,” she affirms.
The in-plant has gone from producing about 20,000 impressions a week on the Canon to between 70,000 and 80,000 on the Ricoh. This boost in productivity has been enormously helpful in churning out the brochures, booklets, table tents and greeting cards the in-plant is called on to produce. Also helpful is the fact that the C901 almost never breaks down.
“We’ve rarely had a service call,” Slone confirms.
Perhaps the biggest bonus, however, was that the in-plant was able to keep its Canon imagePRESS 6000. And due to some shrewd negotiating with Ikon, the cost to the in-plant did not change.
Bob has served as editor of In-plant Graphics since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 130 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Graphics.