Changing Trends in Corporate Mailing
In-plants that oversee mailing services—more than 60 percent, according to IPG research—have long felt that mailing is less likely to be outsourced than printing, and therefore an excellent service to bring under the in-plant's control. In a recent issue of NPES News, Lloyd Moss, vice president premier client solutions at Window Book, offered some interesting observations about the outsourcing of mail services.
"While outsourcing mailing may still be the best option for many, industry consolidation and outsourcing trends may also be leveling off as some institutions are bringing their mailing back in-house after years of outsourcing—driven not so much by cost, service-level agreement (SLA) or delivery service, but instead by companies simply feeling that this is an aspect of their core business that they prefer to manage internally.
"With the advent of Intelligent Mail, mail owners can now more easily and cost-effectively see when their mail is delivered, or is not delivered at all because of a bad or old address. This information can be very valuable for both staying in touch with clients and also understanding them better. 'Transpromo' technology turns bills into revenue-generating offers. This technology has not only made larger enterprises think twice about outsourcing, but also driven its adoption by mail service providers as well."
