The Cloud and Mobile Demystified
Cloud computing and mobile communications are just two of the disruptive technologies that are driving radical change in the printing industry.August 2013 By John Foley
For example, you could place action icons throughout a printed magazine or brochure. With a specialized smartphone app, your customer can interact with those icons to "like" your page or product, bring up a video, download bonus materials or make a purchase.
Add the Cloud to the Mix
That brings us to practical uses of the cloud. One way to enhance your customer's experience is to use QR codes or augmented reality to send the customer to your website for online ordering of printed materials. Using SaaS applications, you can provide real-time inventory and order status information, along with automatic reorder point calculations, to streamline the ordering process.
Another great use of SaaS is providing online forms (containing text, images and/or video), PDFs, training documents, and more—all easily accessible to your customers in the cloud.
SaaS is also useful for in-house applications, such as customer relationship management systems. These cloud-based systems can provide key data access to your sales and customer service reps, anytime and anywhere they happen to be.
Mobile Internet is set to overtake desktop Internet usage by 2014 (according to Morgan Stanley), and customers are demanding faster and easier purchasing solutions. In this increasingly untethered world, it's becoming ever more crucial that businesses position themselves to take advantage of this evolving trend.