D’Addario In-plant Cuts Makeready Time, Boosts Productivity

Anyone who plays guitar knows the D’Addario name. The Farmingdale, N.Y.-based company is the largest music string manufacturer in the world. Deep inside the 900-employee, family-owned manufacturing company, D’Addario operates a busy in-house ad agency and in-plant printing division, including a prepress department, press room and bindery. Nearly all of the company's package design and print advertising is created in-house. The D’Addario in-plant is anchored by a 29˝ Heidelberg SM74 press, and capably managed by Wayne Carbone.