Ideas to Help You Thrive

As in years past, the December issue of IPG is chock full of useful, thought-provoking articles penned by industry experts. These stories will offer in-plants valuable ideas and advice to guide them through difficult times. Here's a sampling of what you'll find:

Greg Cholmondeley: I’ve heard numerous in-plant managers explain that, while they can handle personalized printing, their clients haven’t asked for much of it. While I have no doubt that this is true, forward-thinking commercial print and marketing services providers aren’t waiting for the work to come in; they’re educating their clients and selling the vision needed to drive these clients to utilize personalized campaigns and to create the jobs.