Defeating the Desktop Menace

Think your main competition is that copy center down the street? Think again. The humble desktop ink-jet or laser printer may be hurting your business even more.

By Linda Formichelli

Your in-plant may be quick and cost effective, but a desktop printer is...well, it's right there. It's convenient. Being able to print to a machine that's mere inches away from the computer—instead of having to walk projects over to the in-plant and then wait for them—is appealing to many customers.