Group Certification Makes FSC Affordable for In-plants
Vic Nathan Barkin
Print Resources, LLC Founder Rick Huntoon
FOR THOSE of you who know me, you know that being a transcendental, greenie, hippie kind of dude just isn’t my style. I’m more pragmatic than that.
To put it in a nutshell, I love forests, I love paper, I love printing, and I love in-plants. I want to see in-plants succeed and economically sustain themselves for their own sakes as well as for the sakes of their parent institutions. As a former in-plant manager, I know your value and believe in your mission. And as you know, innovation is the key to your success.
There are many ways to innovate to keep your products and services relevant. Within that mix is institutional sustainability alignment, which should be woven into every facet of your in-plant’s internal and external sustainability communication strategy.
What’s that? You don’t have an internal and external sustainability communication strategy? Well don’t feel alone. Here’s a shocker: many in-plants are not part of their organizations’ marketing departments. So in all likelihood, there is no professional marketing presence within your department. Am I right?
What if you had a professional resource as part of a program that could cost-effectively give you sustainability marketing expertise? In other words, someone who would help you promote the sustainability benefits your in-plant provides and how they support the “green” goals of the entire organization.
Well now there is such a resource. A brand new organization has been formed, dedicated to helping in-plants obtain economically affordable and administratively feasible FSC (Forest Stewardship Council) certification. Print Resources, LLC, was created to provide FSC certification at a lower cost to in-plant print operations through the InGreen group certification program. As an added benefit, the program is being spearheaded by one of the best marketing minds in the paper/print/mail industry, Rick Huntoon. He will work for you to help communicate FSC certification’s value to all of your stake holders.
Related story: Justifying Paper Certification