In-plant Graphics

You will be automatically redirected to inplantgraphics in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Crowds Return to Graph Expo

October 6, 2010 By Bob Neubauer
1
Get the Flash Player to see this rotator.
 
Get the Flash Player to see this video.
 

A year after the disappointing attendance levels of PRINT 09, Graph Expo 2010 seemed like a real trade show again. The aisles were full of people, who massed around new products, and kept vendors busy with demos. (Watch three show videos on this site. Return to home page and click the Video tab at the top.)

With the big offset vendors like Heidelberg and Komori taking a break from the show this year, offset presses were hard to find. (This editor counted only three companies with presses: Presstek, Baum (with its small BaumPrint 18) and, tucked away in a back corner, a company called Gronhi Graphics International, showing the Chinese-built GH524 four-color press. 

Though certainly unintended, the absence of the big offset vendors sent a message to attendees about offset's place in the industry—a message amplified by the increased presence of digital print vendors like Xerox, HP, Kodak and Ricoh, all of whom had prominent booth locations.

What's more, offset's diminished presence coincided with the first U.S. showing of several large inkjet presses from Kodak, Fuji and Screen U.S.A., making this show worthy of the title "The Inkjet Graph Expo." (HP's much touted T350 Color Inkjet Web Press appeared only on video.)

Numerous in-plants were spotted walking the aisles of Graph Expo. Dozens of them packed a conference room for a lunchtime session on the show's third day, to hear vendors and fellow in-plant managers talk about how they can incorporate integrated marketing into their operations.

Though equipment was certainly the main focus at Graph Expo, several vendors stressed new programs designed to help customers build business with their equipment. Others tried to move the focus to new applications customers can provide using their equipment. 

Here's a quick look at some of the more impressive new equipment seen by IPG at Graph Expo:

• The Kodak Prosper 5000XL inkjet press, a production web press with a print width of up to 24.5˝ at speeds up to 650 fpm.

 
1

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Siddhartha Bhattacharya - Posted on October 20, 2010
There was also the Xerox Color 550/560 launched at Graph Expo and was a huge hit at the show! Hopefully there is an opportunity to feature this as part of the Nov issue as well.
Editor - Posted on October 20, 2010
Thanks for your comment, Sid. I wrote this story hastily, right after I returned, to give a quick reaction to the show. It is not our full show report. That is still being written and will have details on the Xerox Color 550/560. Also, the video interview of you talking about the 550/560 will soon be up in the video section of our site. So stay tuned.
Click here to view archived comments...
Archived Comments:
Siddhartha Bhattacharya - Posted on October 20, 2010
There was also the Xerox Color 550/560 launched at Graph Expo and was a huge hit at the show! Hopefully there is an opportunity to feature this as part of the Nov issue as well.
Editor - Posted on October 20, 2010
Thanks for your comment, Sid. I wrote this story hastily, right after I returned, to give a quick reaction to the show. It is not our full show report. That is still being written and will have details on the Xerox Color 550/560. Also, the video interview of you talking about the 550/560 will soon be up in the video section of our site. So stay tuned.