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HP Launches 10 New Systems at Israel Event

HP brought IPG and more than 100 other journalists to Israel to show off the new technologies it plans to debut at drupa next month.

April 2012 By Bob Neubauer
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With drupa 2012 just around the corner, Hewlett-Packard was looking for an intriguing way to introduce its next generation of digital printing systems—something that would stand out a bit from what other vendors were doing. So last month, the Palo Alto, Calif.-based company brought more than 100 graphic arts journalists from all over the world to Israel, home of its Indigo and Scitex divisions. Against this fascinating backdrop of history and diversity, HP unveiled 10 new digital systems, hoping to make some history of its own.

But HP didn't just talk about the equipment, it transported the journalists to its manufacturing and testing facilities for close-up looks at the technology and chats with the product managers. Journalists examined innovative printed pieces, heard from customers and watched the new machines in action. Then, to make sure the three-day event was memorable for years to come, HP led attendees on a fascinating tour of Jerusalem's ancient sites.

Though the timing of the event, in the midst of a tense standoff between Israel and Iran, was less than ideal, the tours and press conferences went off smoothly—despite Palestinian rocket attacks on Gaza that forced the postponement of a tour of the Kiryat Gat HP Indigo manufacturing facility. Still, HP packed a lot of activities into the three-day event.

HP kicked off the event (which it titled "Making History. Now.") with a press conference in Tel Aviv. There, Chris Morgan, senior vice president of HP's Graphics Solutions Business, announced the next-generation Indigo platform, featuring 33 percent higher productivity, as well as significant productivity improvements on HP inkjet web presses. He noted that printers who have already invested in digital equipment will move far ahead of their competitors.

"We see digital becoming an imperative to the print service provider community," he declared.

Innovation Revealed

HP, Morgan stressed, has a philosophy of never introducing products at shows unless they are ready for the market, so the 10 new systems will all be ready for sale within months of their launch at drupa. They are:

  • The HP Indigo 5600 (an enhanced version of the 5500), which has a 90-ppm speed in Enhanced Productivity Mode (EPM), uses invisible ink for security applications, and features an optional "one-shot" mode for printing on synthetic substrates. EPM is a new HP process that uses only cyan, magenta and yellow to produce results that look like four-color printing at speeds that are reportedly 33 percent faster.
  • The HP Indigo 7600 (replacing the 7500), which prints 160 ppm in EPM and allows on-press effects like digital watermarking for document security, raised print and a textured effect that simulates embossing.
  • The HP Indigo W7250 (replacing the W7200), with speeds up to 320 ppm in EPM for dedicated high-volume publishing applications. (HP noted that the enhancements on these three presses are field upgradable for existing HP Indigo 5500, 7500 and 7000 presses, to protect customers' investments.)
  • The HP Indigo 10000, reportedly the first offset-quality digital press in a B2-size format (29.5x20.9˝). Probably the biggest news of the event, the seven-color digital press prints 3,450 sheets per hour (4,600 sph in EPM) and features auto duplexing, registration cameras and an inline spectrophotometer.
  • The HP Indigo 20000 Digital Press, a continuous-feed press designed for flexible packaging; and the 30000 Digital Press, a sheetfed press designed for folding cartons.
  • The new HP T410 and T360 Inkjet Web Press systems, which boast increased print speeds of up to 800 feet per minute in monochrome (25 percent faster than previous models) and color print speeds of up to 600 fpm. Advanced inkjet print head technology and nanotechnology pigment inks support these higher speeds.
  • The HP T230 Inkjet Web Press, using new print heads and inks to increase print speeds up to 400 fpm for both color and monochrome.
  • HP Print Module Solutions, for adding color images, graphics and variable data to preprinted documents at 800 fpm.

B2 Format Causes a Stir


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