HP Launches 10 New 
Systems at Israel Event

A product manager demonstrates the HP Indigo 5600’s new features, such as invisible ink for security applications and a “one-shot” mode for printing on synthetic substrates.

The HP Indigo 10000, reportedly the first offset-quality digital press in a B2-size format (29.5x20.9˝).

Chris Morgan, senior vice president of HP’s Graphics Solutions Business, addresses the crowd during the press conference.

Outside the HP Indigo facility in Nes Ziona, Israel.

View in Jerusalem

HP brought IPG and more than 100 other journalists to Israel to show off the new technologies it plans to debut at drupa next month.

With drupa 2012 just around the corner, Hewlett-Packard was looking for an intriguing way to introduce its next generation of digital printing systems—something that would stand out a bit from what other vendors were doing. So last month, the Palo Alto, Calif.-based company brought more than 100 graphic arts journalists from all over the world to Israel, home of its Indigo and Scitex divisions. Against this fascinating backdrop of history and diversity, HP unveiled 10 new digital systems, hoping to make some history of its own.

But HP didn’t just talk about the equipment, it transported the journalists to its manufacturing and testing facilities for close-up looks at the technology and chats with the product managers. Journalists examined innovative printed pieces, heard from customers and watched the new machines in action. Then, to make sure the three-day event was memorable for years to come, HP led attendees on a fascinating tour of Jerusalem’s ancient sites.

Though the timing of the event, in the midst of a tense standoff between Israel and Iran, was less than ideal, the tours and press conferences went off smoothly—despite Palestinian rocket attacks on Gaza that forced the postponement of a tour of the Kiryat Gat HP Indigo manufacturing facility. Still, HP packed a lot of activities into the three-day event.

HP kicked off the event (which it titled “Making History. Now.”) with a press conference in Tel Aviv. There, Chris Morgan, senior vice president of HP’s Graphics Solutions Business, announced the next-generation Indigo platform, featuring 33 percent higher productivity, as well as significant productivity improvements on HP inkjet web presses. He noted that printers who have already invested in digital equipment will move far ahead of their competitors.

“We see digital becoming an imperative to the print service provider community,” he declared.

Related story: HP Debuts 10 Digital Systems in Israel

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