Add Value with Variable Data

We have seen a growing interest amongst in-plants to invest in variable data printing (VDP) solutions, to automate the process of producing personalized printed products. Utilizing a VDP solution allows in-plants to eliminate the amount of time it would take to manually input unique customer data. Instead, a database of variable content can be built, which then interacts with the digital front end of a print device to add customer-focused content to the static areas of a print document.