If Only Google Had an In-plant

By now, most of us have heard that commercial printing giant RR Donnelley committed a major security blunder by releasing one of its clients’ earnings reports too early and without authorization. That the client was Google, whose shares immediately plunged as a result, made this mistake all the more scandalous. (If you just woke up and haven’t yet read about Donnelley’s enormous slip-up, here’s a story. And here’s another.)

Those of us in the in-plant world—where maintaining the security of our parent organization’s documents is not just a promise to a customer but is vital to our future employment—can’t help but wonder if such a thing could have happened if Google had its own in-plant.

“I agree that, if Google had an in-plant, they would not have had the same issue,” contends Mike Schrader, manager of Brunswick Printing Solutions, in Fond du Lac, Wis. “I feel the best advantage of in-plants is that we work for our parent organization; everything we do is for the betterment of that organization. We look out for their welfare and take pride in doing the best we can for them.

“Commercial printers, especially the big ones, only look out for themselves and do not take the time to truly care for their customers. By definition this is one of our greatest assets and one of the reasons we [in-plants] should always be around.”

Out in Denver, Mike Lincoln, who heads up Colorado’s Integrated Document Solutions (IDS) operation, agrees. “IDS is responsible for printing items for high-profile customers, ranging from the governors’ office to agencies of the state,” he notes. “Staff members are frequently asked to print items to be distributed at press conferences or other venues that a premature release would be detrimental to an event. Even further, in some cases we may be asked to print and drop mail on a specific date to be timed with a press release.

  • spanky

    There is no free lunch. The big commercials print per unit cost is a lot less than a company specific in plant. The google stock will recover and cost them nothing. Over the long run, the total cost to google will be less using a commercial printer. In fact price to earnings ratio will increase and make their stock more attractive.

    If companies didn’t spend so much effort spinning the news, and the real deal always was in ink on paper, there would not be so much panic’d reaction when things like this happen. Honesty is the best policy.