In-plants Converge on Wall StreetMarch 21, 2014
The event, dubbed simple@work, featured Hillary Clinton as its opening keynote speaker. She fielded questions from Xerox Chairman and CEO Ursula Burns, who also took her turn at the microphone to explain recent Xerox accomplishments.
"We're helping our customers meet the demands of business today, and we're keeping pace," she said. "We're the company that you encounter every single day, and never see." Watch a summary video of Burns' presentation here using a Safari browser.
The event was designed to examine how executives can better tackle the choices they face daily to be more productive while growing their businesses. To help attendees think outside of their comfort zones, futurist Anders Sorman-Nilsson, founder and creative director of Thinque, and Sir Ken Robinson, internationally acclaimed expert on creativity and innovation, both served as keynote speakers.
In one session, Bucknell University's Lisa Hoover, director of Publications, Print and Mail, and Loni Kline, director of the Annual Fund at Bucknell, discussed how they work closely to produce and track fund-raising campaigns at the central Pennsylvania university. These include both email and print campaigns. By analyzing the success rates of campaigns and modifying future pieces, they are successfully increasing donations.