Finding Fulfillment
"It's tied us into the university as part of the recruiting process and the admissions process," remarks Friend.
It's also a nice source of income, he adds; between 25 and 30 percent of the in-plant's revenue comes from printing and fulfilling these items.
Across the industry, fulfillment is a growing area for printers. Surveys by the National Association for Printing Leadership (NAPL) rank fulfillment at the top of the list of value-added services offered by commercial printers. IPG data shows that 37 percent of in-plants offer fulfillment services of some sort.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.