IPMA to Hold Lunch Session at Graph ExpoJuly 1, 2010
The In-Plant Printing and Mailing Association (IPMA) will hold a free lunchtime educational session for in-plant printers during Graph Expo 2010, in Chicago. Sponsored by both IPMA and In-Plant Graphics, the session will take place on the third day of the graphic communications trade show, Tuesday, October 5, from 12:00-1:30 p.m.
Entitled "Integrated Marketing-The Next Step for In-Plants," the session will educate attendees on how to help drive response rates, build marketing intelligence, boost sales and add strategic value to their organizations. Specifically, it will feature a panel of in-plant experts from three industry segments who will showcase how they successfully implemented transpromo, Quick Response codes, pURLs and variable data within their environments to generate a significant return on investment.
Attendees will learn not only the "what" of integrated marketing, but also how to apply what they learn during the session to their operations when they return home. Plus, managers will get a chance to network with other managers and discuss their reactions to what they see on the show floor.
"This IPMA session is an ideal way for attendees to enjoy a served lunch and learn the best way to implement the technologies they see on the show floor into their operations," notes Debbie Pavletich, past president of IPMA and graphic services manager at Briggs & Stratton Corp.
"Integrated Marketing-The Next Step for In-Plants" is free to all registered attendees of Graph Expo. For more information on the special session, contact: Carma Goin at IPMA: (816) 903-4762 or email@example.com.