IPMA to Launch State of the Industry Survey Next Week

Professionals from in-plant operations across the country can look forward to a thorough overview of in-plants' present state and likely future this year when the In-Plant Printing and Mailing Association (IPMA) presents the findings of its "State of the In-Plant Industry: Challenges, Opportunities and Outlook" survey.

IPMA is the premier association for the in-plant printing and mailing industries, and the only association that covers in-plants operating across the full range of parent organizations rather than focusing on one or two specialist segments. Segments include K-12 education, higher education, government agencies, non-profit organizations, trade associations, utilities, manufacturing, medical, insurance, financial services, multi-national corporations, and more.

The role of in-plant facilities is changing. As new technology gains traction and the needs of their parent organizations change and grow, in-plants find themselves facing both new challenges and new opportunities. The "State of the In-Plant Industry: Challenges, Opportunities and Outlook" survey will give in-plant professionals a clear overview of where their industry is, and where it's headed.

“The State of the In-Plant Industry: Challenges, Opportunities and Outlook survey will benefit in-plants everywhere,” explains Carma Goin, IPMA's executive director, adding “by commissioning this survey, IPMA can offer in-plant facilities the thorough overview that they need to continue moving forward. IPMA's members are drawn from across the in-plant industry, allowing our survey to give a true overview of in-plant departments as a whole.”

Dr. Joe Webb, a leading commentator, consultant, and forecaster for the graphic arts industry will direct the analysis of the State of the In-Plant Industry. Dr. Webb is an expert in graphic arts demographics and forecasting. He will team up with Richard Romano, an experienced writer and analyst in the industry, who is on board as project editor and co-author.

“I'm excited to be part of this historic project,” says Webb, adding that “by asking the right questions as part of a strong research process, we can learn what's happening across in-plant facilities today with great confidence. That foundation will lead to realistic recommendations and actionable insights in the final report and in our presentations.”

The "State of the In-Plant Industry: Challenges, Opportunities and Outlook" survey will be made available the week of April 11. It will  take a thorough impression of in-plant printing, mailing and marketing professionals by asking respondents a series of questions that have been carefully designed to give a comprehensive overview. From current services to upcoming opportunities and challenges, the survey is set to encourage in-depth and thoughtful responses.

The "State of the In-Plant Industry: Challenges, Opportunities and Outlook Survey" is generously sponsored by Canon U.S.A., Inc. Dr. Joe Webb will present the executive summary in person at the IPMA 2016 conference in Denver, Colo., this June, and will then present the complete findings at Graph Expo in Orlando, Fla., this September.

About IPMA
Founded in 1964 and based in Kearney, Mo., the In-Plant Printing and Mailing Association is the only professional association dedicated exclusively to the needs of all in-house corporate publishing, printing, and distribution professionals. For more information visit IPMA.org or call 816-919-1691.