Six Steps To Make Your In-plant 
Financially Fit

Jerry Sampson is a 16-year veteran of the U.S. in-plant printing industry. Formerly National Business Development manager for the xpedx Business Imaging Group, he is now Solutions Architect at DCT Consulting Group.
Is your in-plant valued by your parent organization for its financial contribution and cost-efficient growth? Here are six areas to focus on to ensure your shop gets the respect it deserves.

4. Competitive Advantage

The strongest in-plant is the one that maximizes its unique advantages and business niches to give the parent organization value it can’t get at a lesser cost from an alternative source. Aligning the mission of your broader organization with your in-plant’s own business mission is absolutely essential. Look for as many matches as you can find. For example, consider using company or purchased data to provide cross-channel marketing or your own dedicated Web site. Create efficient production workflows that give your in-plant an advantage. One area where in-plants have long held the advantage is information security. Keeping data within the in-plant, rather than sending it out to external services providers, translates to increased security of business information.

5. Sales & Marketing Excellence

Too often, in-plant managers have not adequately focused on creating a top-tier sales and marketing program targeting their internal customers. Marketing is about enhancing growth opportunities. This marketing must compete with strategies that hardware vendors, facilities management (FM) firms and print-for-pay services use to attract customers. The challenge must not be taken lightly—and it’s especially important given the abundance of low-cost alternative media choices. The key is to use print to complement and reinforce electronic media. We know well that print can reinforce electronic media, driving traffic to Web sites and stimulating lead generation, new business and more. And, of course, electronic media can reinforce the advantages of well-done print.

6. Win Management Support

Regular and very clear communication of financial contributions with comparison to the prior month, quarter and year (with explanation for changes) is non-negotiable in any business today. Market your vision for the in-plant, clearly articulate your value propositions and update your one-to-two page business plan to make that happen. Documenting steady business increases, cost containment, the addition of higher-value products/services and customer success stories will provide management with the information that prevents the inevitable question: “What is our in-plant doing and why?” Or worse: “Do we really need our in-plant?”

Related story: Expressing Your In-plant’s Value

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