Using Wide-Format to Rebrand a Campus

When McMaster University in Ontario decided to rebrand, one of the first signs of the new look and feel was to be 35 large banners around campus. So naturally the in-plant was summoned to coordinate this complex wide-format project.
McMaster University Media Production Services coordinated the printing and installation of 35 large banners on double-sided vinyl, which were hung from poles around campus in advance of a visit from Prime Minister Justin Trudeau.