New IPG Blogger Insists 'In-plants Matter'

Elisha Kasinskas, Marketing Director of Rochester Software Associates (RSA)

Elisha Kasinskas is a strong supporter of in-plants. In her role as marketing director for Rochester Software Associates, she is continually highlighting successful in-plants through case studies, webinars and panel discussions at events like Graph Expo and the IPMA conference. She enjoys visiting in-plants and sharing ideas she has learned from managers to help other managers succeed.

Now she will continue those welcome efforts as a blogger for IPG. Her first blog has just been published, and in it she lays out her plans for the months ahead.

"In my blog I’ll cover a variety of topics of interest and feature insights, tips, ideas and experiences from in-plant print centers. I’ll touch on everything from leadership to outsourcing, relevancy, adding value, workflow and Web to print. In short, I’ll cover a lot of different print center matters because in-plants matter, and I would like to help you share with others how.

Read her first blog here.