Bar Association Beefs Up Pressroom
WHEN GORDON Ryan joined the 77,000-member New York State Bar Association (NYSBA) about 12 months ago as print production manager, the organization had already decided to upgrade its in-house printing capabilities. To date, that upgrade has included a relocation to a 20,000-square-foot off-site facility custom-fitted to suit NYSBA's printing and warehousing workflow requirements, as well as a significant upgrade in equipment.
To ensure that the expanding in-plant stays busy, Ryan has worked hard over the past year to persuade employees of NYSBA—the nation's oldest and largest voluntary state bar organization—to look first to the 11-employee in-plant for their printing needs before turning to outside commercial shops.
"We support the organization with printing—everything from brochures and direct mail pieces for new members, to invoices," Ryan says. "We print a lot of seminar brochures and course books for the Continuing Legal Education department, where this season they have seminars on 33 topics at 115 sites from January through June."
The association also publishes books and is involved in warehousing and shipping them. Additionally, it prints a variety of two-color newsletters for the NYSBA's various "sections." Each section and newsletter focuses on one aspect of the law, such as entertainment law, trusts and estates or elder law.
To keep costs down for its members, the NYSBA started analyzing what type of work was being done in-house, which projects were being sent out and how to adjust the balance to maximize capacity.
The in-plant offers a full range of services, from prepress—utilizing an Agfa Palladio CTP system with Apogee workflow—to offset and digital printing. The shop prints variable data on two black-and-white Kodak EX150 digital printers and a full-color Konica Minolta C6500. A bindery equipped primarily with Standard Horizon machines offers everything from cutting and folding to saddle stitching and perfect binding.