Shape of Things to Come

THE GREATEST opportunity to increase your print revenues is sitting smack in the middle of the U.S. Postal Service’s postage rate increase next month. The USPS is proposing that we change the way we calculate the postage on First Class mail. Currently, postage rates are based on the weight of the piece: one ounce, two ounces, etc. But in May the First Class rates are proposed to be calculated using a combination of weight and shape.