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NYU-SCPS and Cal Poly to Jointly Sponsor Seminar On Virtual Proofing

March 2007
Day-Long Seminar in New York Will Feature Presentations by Leading Experts on the Most Advanced Virtual Proofing Systems and Applications

NEW YORK, NY and SAN LUIS OBISPO, CA, March 21, 2007 — In their first joint bi-coastal effort, the New York University School of Continuing and Professional Studies (NYU-SCPS) Master of Arts Program in Graphic Communications Management and Technology, and the Graphic Communication Institute at Cal Poly, San Luis Obispo, California, will host a day-long seminar on virtual proofing (VP) in New York City on Tuesday, April 17th. Starting at 8:00 a.m., the Virtual Proofing Seminar sessions will be held in the Public Assembly Room (Room 430) of NYU-SCPS’s Woolworth Building location at 15 Barclay Street in downtown Manhattan.

The Seminar sessions will feature comprehensive presentations on all aspects of virtual proofing by leading authorities in the field, along with exhibits and demonstrations of the capabilities and potential of VP technology by Apple, Dalim Software GmbH, GTI, ICS and Kodak.

The roster of the NYU-SCPS / Cal Poly Virtual Proofing Seminar presenters and sponsors spans a wide spectrum of VP applications in publishing, packaging, advertising, marketing and digital imaging. Participants include seminar keynote speaker Kin Wah Lam of Time Inc., Ken Lantz of DRAFTFCB, New York, Carol Werlé of Dalim Software GmbH, Michelle Laird-Williams of Kodak, Doug Landon of ICS, Dianne Kennedy of IDEAlliance, Robert McCurdy of GTI, Dr. Bruce Myers of NYU-SCPS, and Roger Siminoff of Apple Computer and Research Professor of Industry at Cal Poly.

Dr. Harvey Levenson, department head of Cal Poly’s Graphic Communication Department said, “Virtual proofing is a vital topic that unquestionably is changing and expediting the proofing workflow in nearly all facets of print media production. Virtual proofing is for companies of all sizes – large, medium, and small. It is here now and it is here to stay. We are tremendously pleased to parley the experiences of Cal Poly and NYU along with industry partners in presenting this important and timely seminar.”

Developed by Bonnie Blake, Acting Program Director of NYU’s Graphic Communications and Management M.A. Program and Dr. Levenson, the Virtual Proofing Seminar will cover the full spectrum of essential topics such as understanding VP management, operations, implementing VP, online VP workflow issues, VP quality, VP material and equipment requirements, training and cost benefits.

“As the premier Master’s Program in Graphic Communications Management and Technology, NYU-SCPS, together with the program’s board of advisors and faculty, has become a true industry expert. From time to time, we want to share our knowledge with the industry at large, especially a subject as timely and worthwhile as virtual proofing,” Ms. Blake stated. “Our students will expand their program of study and clearly benefit by learning from these industry leaders in attendance. We are especially pleased to co-sponsor this important seminar with Cal Poly.”

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