OKI, Mark Andy Enter Strategic AllianceSeptember 21, 2012
OKI Data Americas and Mark Andy, a manufacturer of narrow web printing equipment, have announced a strategic alliance to increase availability of short run digital color label printing solutions. OKI Data, through its proColor division, will collaborate on the development and distribution of digital color label printers to converters as well as those within the graphic arts and production market.
The partnership draws on Mark Andy’s position as a global supplier of printing equipment and the company’s extensive customer base, as well as OKI Data’s expertise in the development and marketing of innovative printing technologies.
“The OKI Data Americas and Mark Andy partnership capitalizes upon both parties’ core competencies and represents a tactical approach for the provision of short run digital color printing solutions to the graphic arts and production market,” says Rich Egert, General Manager of the Strategic Technology Provider Business Group for OKI Data Americas.