Paper suppliers have expanded their digital paper and substrate product lines and introduced pre-converted and specialty papers. In-plants can use them to bring in additional digital print volume.

By Barbara A. Pellow

PAPER IS the sole opportunity for an audience to hold your organization’s identity in its hands.

Paper reaches the target audiences’ sense of touch, and the paper used to communicate your organization’s message influences recipients’ perceptions of the organization. As they touch your letter, sales collateral or direct mailer, the consumer may make judgments about your quality, durability and whether or not you are high-tech.

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Companies:
Xerox Corp.

Barbara A. Pellow Author's page

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

Digital Paper: Adding Value And Volume