PRIMIR Meeting to Focus on Integrated Marketing

PRIMIR, the Print Industries Market Information and Research Organization, announced the lineup for its Winter Meeting, scheduled for December 3-5 at the Westin Hotel Canal Place in New Orleans. Featured will be two soon-to-be-released PRIMIR research studies.

The first presentation on "e-commerce and Print Business Models" will present key findings from research currently being conducted by InfoTrends for PRIMIR. Attendees will learn how printers have implemented e-commerce in their print operations. Additionally, attendees will learn about business models/practices, sales and marketing strategies, products offered, tools utilized, software and other infrastructure investment requirements, including training, that are necessary for a successful implementation.