Two Mini Conferences Offered for Print Buyers

In keeping with its “myPRINT” theme that promises attendees a fully customized trade show experience, PRINT 09 has announced two mini-conferences tailored specifically for print buyers—The Print Buyers’ Boot Camp and Print Buyers’ Forum. Both mini-conferences are chaired by Margie Dana, president of Print Buyers International.

Ideal for entry-level print buyers, the Print Buyers’ Boot Camp is a full-day introduction to print buying. The Boot Camp provides a basic foundation for working with the printing industry, including an overview of the printing process, the pros and cons of digital vs. offset lithography, how to provide appropriate job specs, and more. Intended to equip attendees with the tools they need to be immediately successful, the Print Buyers’ Boot Camp will provide them with the insiders’ insights that normally take print buyers years to amass. The Print Buyers’ Boot Camp takes place on Monday, September 14.

The Print Buyers’ Forum is geared to the high-end, ultra-experienced print-buying professional interested in the latest technology and new media—and how these technologies will affect them. Consisting of two half-day sessions, on Tuesday, September 15, and Wednesday, September 16, the Print Buyers’ Forum examines a slew of job- and career-building issues. These include an overview of the current print buying trends and upcoming challenges, advice for print buyers on how to create more value for their company, tips for planning and purchasing multimedia campaigns, and more. Also part of the Forum is a luncheon session on critical trends in print buying, featuring well-known graphic communications expert Frank Romano, professor emeritus at RIT. (For those not attending the Print Buyers’ Forum, the "Critical Trends in Print Buying" lunch can also be purchased as an individual seminar session.)