PRINT 13 will have more than 550 exhibitors, tons of educational sessions and co-located events galore.

By Erik Cagle

The PRINT 13 trade show emphasizes the trend toward the Great Diversification Movement. The printing industry is enduring some violent changes from a technology standpoint. With the decade-long trend toward shorter runs continuing, digital printing—especially inkjet—stepping up its game, and electronic alternatives continuing to harvest market share, diversification is on the lips of many printers as they prepare to trek to Chicago for the quadrennial Fall classic.