14 Million QR Codes Scanned in June

A recent study found that in June, 14 million mobile users in the United States, representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device. The study was based on data collected by comScore Inc. from its comScore MobiLens service.

The study also found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100,000 or above (36.1 percent). The study analyzed the source and location of QR code scanning, as well, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging, doing so while at home or in a store.