The Future of Direct Mail Is Digital Enhancements
Test after test shows mail still works, and in an age where it’s increasingly difficult to find meaningful metrics, those results matter. We are about to enter a new era—digitized mail. We can produce mail with sound and video right now. The technology is a little more expensive than we would like, but it can easily be done.
The next frontier is embedding computer chips in direct mail pieces. No need to enter a web address or take a picture with your cell phone to access content. Just wave your mobile phone over the mail piece.