Ole Miss Expands In-plant’s Role
A few months ago, Tony Seaman was in charge of a 14-employee in-plant at the University of Mississippi. Today he is director of Brand Creative Services, a 25-employee operation that includes not just printing but designers, copywriters and brand account managers.
The change came about after the university’s new chief marketing officer, Jim Ebel, saw the need for Ole Miss to overhaul and strengthen its branding efforts. This meant moving staff into more appropriate areas where they could work more effectively toward a common marketing goal.
- Companies:
- Eastman Kodak Co.
- People:
- Jim Ebel
- Tony Seaman
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
