The In-plant Behind the Music
Standing in the D’Addario pressroom are Operations Controller Mike Valinoti (left) and Printing Manager Wayne Carbone.
To print packaging, advertising, catalogs, stationery, posters and more, the D’Addario in-plant uses a four-color, 29˝ Heidelberg Speedmaster press. Running it here are Oscar Perez (left) and Steve Snyder.
A leader in the design, manufacturing and distribution of musical instrument accessories, such as strings, drumheads, drumsticks and guitar and woodwind accessories, D’Addario & Company, Inc. is a family-owned company with roots dating back to 17th-century Italy.
With a centuries-old reputation for quality, efficiency and cost control, D’Addario naturally needs to keep a close eye on all of its package design and print advertising. To enable this, the Farmingdale, N.Y., company operates a busy in-house ad agency and in-plant printing division. The 10-employee operation includes a prepress department, press room and bindery and creates nearly all package design and print advertising in-house.
“Operating an in-plant pressroom allows D’Addario to best control the color and visual quality of our packaging,” says Printing Manager Wayne Carbone. “Handling our printing needs in-house allows for better control of our inventory of packaging with shorter internal lead times than if we were to outsource.”
In addition to packaging and print advertising, the D’Addario in-plant prints catalogs, stationery, music writing paper (in both book form and single sheet) and posters. Equipment in the prepress department includes a Harlequin RIP driving a Heidelberg Suprasetter platesetter and processor. The pressroom features a four-color, 29˝ Heidelberg SM74 press, a two-color Heidelberg SM52, a one-color Heidelberg GTO, and a one-color Halm Jet press. The bindery includes a single-fold Baum folder, a Polar cutter, a James Burn Wire-O punch, plus scoring, perforating and drilling equipment.
Using a Memjet-powered printer, the D’Addario in-plant is capable of variable data envelope printing. The shop also has wide-format print capabilities using an Epson Stylus Pro 7600 roll-fed inkjet printer, as well as a Gandi Innovations 4×8-foot flatbed UV inkjet printer. Additionally, it has a Pitney Bowes variable data addressing/mailing machine.
The average run length at the D’Addario in-plant is 20,000 pieces; 90 percent are four-color, 8 percent are two-color, and 2 percent are black and white. Packaging accounts for 85 percent of the D’Addario in-plant’s output. This requires running heavier weight stocks and aqueous coatings. This, coupled with the size and frequency of runs, is why D’Addario remains a dedicated offset facility, instead of transitioning to digital like so many other in-plants.