Open Enrollment | Subscribe to In-plant Graphics HERE
Connect
Follow us on
Advertisement
 

From the Editor: Redefining Your Purpose

December 2012 By Bob Neubauer
Get the Flash Player to see this rotator.
 

I was walking the venerable halls of the U.S. Government Printing Office last month with a few university in-plant managers—getting a close look at the web presses, digital printers and even a pair of typesetting machines—when a discussion broke out about the importance of print to the government.

Acting Public Printer Davita Vance-Cooks had just given the keynote address for the Interquest Digital Printing in Government and Higher Education Forum (held at GPO) and explained how GPO has transformed from a printer to a provider of information via mobile apps, e-books and other digital methods.

Yet print is still a critical part of GPO's mission, we agreed. One big reason is the need to archive documents in a format that will be easily accessible decades from now.

"Why not PDFs saved on a CD?" ask the skeptics, forgetting that CDs are merely today's version of a 5-14˝ floppy. (Tried to read one of those lately?) And can you be absolutely sure future versions of Adobe Acrobat will still open the PDF files you're saving today? So print remains a crucial way of preserving government documents.

Still, the voices calling for less printing are loud, as you well know, and people continue to replace printed invitations and brochures with e-mails (and tweets) to save money. Some of them, after seeing their response rates take a nose dive, have been smart enough to return to print. But clearly print alone is not enough in today's world. Smart in-plant managers are finding ways to blend paper and digital communications.

"Put a QR code on an invitation, and now I have a map to get me to the event," observes Richard Beto, director of Document Solutions at The University of Texas at Austin, giving one example of how print and digital can work together. By linking a printed piece with online resources, QR codes add value to the piece. This also means designers no longer have to cram lots of information onto post cards and flyers, since the QR code links to those details. This allows the piece to be more eye-catching and creative. Advise your customers of opportunities like this and they'll start to see the in-plant as a provider of solutions, not just printing.

 

SPONSORED CONTENT

MORE ON MANAGEMENT >>

FROM THE BOOKSTORE

In Selling in Tough Times, Linda Bishop draws on more than two decades of selling experience and the best practices developed by her national sales consulting organization, Thought Transformation, Inc. This valuable guide takes you inside the buyer's world during a downturn and shows you how to react to changing circumstances, reach sales goals and maximize income. Selling in Tough Times

In Selling in Tough Times, Linda Bishop draws on more than two decades of selling experience and the best practices developed by her national sales consulting organization, Thought Transformation, Inc. This valuable guide takes you inside the buyer's world during a downturn and shows you how to react to changing...

ORDER NOW

Build a stronger sales team in order to fulfill the changing demands of print buyers. With Strategic Sales Management, learn how to maintain a motivated and professional print sales staff and meet corporate sales and profit objectives. Strategic Sales Management

Build a stronger sales team in order to fulfill the changing demands of print buyers. With Strategic Sales Management, learn how to maintain a motivated and professional print sales staff and meet corporate sales and profit objectives....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: