Training Customers--It's Your Job

Customers aren't usually motivated to change traditional behaviors and adopt print-on-demand processes. It's your job to help them.

The familiar print-on-demand (POD) mantra—print what you want, when you want it and where you want it—can be the source of compelling benefits for in-plant customers. But not every benefit is immediately obvious, or available, to every in-plant customer; nor are these customers necessarily motivated to change traditional behaviors.