A Clickable World
So far, Seaman says, the in-plant has gone live with three projects using Clickable Paper. The Ole Miss logo, he reveals, is clickable, meaning that any version of the logo, no matter when it was printed, can be scanned. Users can then chose between links to Ole Miss news, sports, university history, the orientation program, etc.
Seaman foresees other uses for Clickable Paper at the university. Professors can make textbook pages clickable, linking students to related readings, homework assignments, Twitter feeds, videos and more.
How It Works
Clickable Paper utilizes an authoring tool to index printed material, creating "hotspots" and assigning the associated rich media content. When a user clicks on the image, the app on their mobile device sends a query to a cloud-based server, where it is analyzed and matched. Then the rich media links are returned to the requesting smartphone or tablet to be displayed within the Clickable Paper app.
Ricoh Innovations developed Ricoh Visual Search (RVS), the technology behind Clickable Paper. With Clickable Paper, not only is there no need to print an unsightly QR code on a piece, you can use a previously printed piece. Any type of document can be recognized, including text, figures, photographs or a combination of these. RVS can recognize low resolution images, enabling high-speed recognition. After Clickable Paper is available for sale, the iPhone and Android apps for smartphones and tablets will utilize RVS as a core component of the solution.
The technology is not without its challenges, though, acknowledges Seaman.
"The hardest part of this is going to be educating people to recognize that something's clickable," he points out. The in-plant is printing Ricoh's CP icon on clickable pages. Seaman has sent out an explanation of Clickable Paper to faculty and staff at Ole Miss, and several departments have expressed interest. Seaman sees great possibilities for the technology in a university setting.
Bob has served as editor of In-plant Graphics since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 130 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Graphics.