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New iGen4 Signals Good Times at UW

November 1, 2012 By Bob Neubauer
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Times are good at the University of Washington. Its Creative Communications operation ended its fiscal year on June 30 $200,000 in the black—the second year in a row that the 90-employee operation has earned a profit. 

Bolstered by this success, the Seattle in-plant decided to upgrade from a Xerox iGen3 to a new iGen4, a move that has dramatically increased quality and expanded the type of work the in-plant can provide. Installed in August, the digital color press was hooked up with the same C.P. Bourg folder/stitcher/trimmer that was on the iGen3. 

“The quality has exceeded our expectations,” notes Frank Davis, director. 

He credits the inline spectrophotometer and auto density controls on the new device, which instantly calibrate colors and control streaking. This, Davis says, has resulted in more uptime, since operators no longer have to make adjustments. 

The new Matte Dry Ink on the iGen4 produces an offset look and feel, which Davis says is drawing raves.

“Our designers are thrilled with the quality of the new machine,” he says. 

One of the biggest advantages of the new digital press over the iGen3 is the larger sheet size it can take. The in-plant can now print on a 14.33x26˝ sheet—up from 14.33x20.5˝. This allows the shop to produce six-panel brochures. In the past the in-plant either outsourced these pieces or convinced clients to redesign them as four-page brochures with an insert. 

Creative Communications, a division of Finance and Facilities, supports some key university clients with its iGen4, such as Marketing, UW Medicine, Intercollegiate Athletics, UW School of Law, UW Alumni Association and more. Among the common items printed on the digital press are post cards, posters, brochures, business cards, letters and annual reports. 

“Our volume was up 23 percent in the last two years,” notes Davis. The recent fiscal year was a record year for volume; the in-plant printed 16 million pages and generated more than $3 million in revenue on the iGen3. 



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