University of West Georgia Wins Print Center AwardAugust 2013
To market its services, Pub & Print sent samples of products to campus administrative leadership with a letter introducing the shop and its new direction. Staff spoke at fall kick-off meetings of numerous student and faculty organizations. The school newspaper and on-campus signage were used to promote successful fall open houses, attended by faculty, staff, students and even the university president.
“The open houses were a great opportunity to make sure clients saw the shop’s wall of fame, displaying all the awards we have won over the years from the Printing & Imaging Association of Georgia (PIAG), IPMA and others,” says Roberts.
The in-plant is also beginning to expand its market outside campus by printing for other University System of Georgia schools, focusing on course catalogs, alumni and annual literary magazines and student planners.
To improve efficiency, the in-plant worked with Dan Lewis, director of the university’s Center for Business Excellence (and a Lean Six Sigma black belt). He mapped selected business processes and helped analyze each process for efficiency improvements. In mapping the quick copy production workflow, it achieved a 28 percent reduction in job processing time, and a 23.5 percent increase in revenue for the quick copy area. Software upgrades automated some processes, saving five to 30 minutes per job.
As a result of these and other efforts, the in-plant achieved a 34 percent ($160,000) annual revenue increase, growing its targeted student market segment to 54 percent over two years. The shop also gained approval for a 25 percent expansion in floor space for 2013.
“We continue to stay focused on repeating our performance in the coming fiscal year,” declares Roberts. “It will be challenging, but with the dedication this team has, and using the combination of strategies that have worked well for two years running, we will reach self-sufficiency and will be ready for the next challenge.”