What’s Your In-plant’s Mission?
June 2008
Does your in-plant have a mission statement? Those that have created one say it shows customers they are more than just an in-house service center, but a business with goals and a customer-service focus. Mission statements can also guide the direction of your marketing efforts.
A good mission statement should communicate your in-plant’s purpose. It should motivate and inspire employees, while also resonating with customers.
Don’t get caught up in complicated verbiage, though; make it clear, convincing, and easy to understand. Also, make sure it’s concise so employees can remember it and quote it.
A good mission statement should communicate your in-plant’s purpose. It should motivate and inspire employees, while also resonating with customers.
Don’t get caught up in complicated verbiage, though; make it clear, convincing, and easy to understand. Also, make sure it’s concise so employees can remember it and quote it.
