The Burden of PROOF
When it comes to proofing, in-plants use a variety of methods, both virtual and tangible.
DESPITE ALL the talk in the industry of virtual proofing, Ken Johnson still thinks customers prefer a proof they can hold in their hands.
“Their eyes gloss over [when proofing] on the computer screen,” says Johnson, director of Printing Services at Ball State University, in Muncie, Ind. His in-plant uses Kodak’s MatchPrint ProofPro software along with Screen USA’s Trueflow workflow. Proofs are printed on a MatchPrint ProofPro 2610 ink-jet printer.
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