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In-plants on Wall Street

May 2014 By Bob Neubauer
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She and Kline explained how they work together to produce and track fundraising campaigns, which include both email and print campaigns. By analyzing the success rates of campaigns and modifying future pieces, they are successfully increasing donations. This is possible only because they collaborate and share the data. That way, Hoover is focused not so much on printing “beautiful pieces” as on printing effective pieces.

“No vendor will ever have the investment in Bucknell that we will,” Hoover pointed out. “We’re invested in it. It’s our lives.”

Seemingly disputing that, Palmira Arellano, vice president of marketing and public relations at Methodist Healthcare, followed that discussion with a declaration that Xerox has been handling her organization’s printing for 15 years. She contended that Xerox employees understand the values of Methodist Healthcare and “live our mission.” 

The two-day conference wrapped up with a keynote by Sir Ken Robinson, an internationally acclaimed expert on creativity and innovation, who noted that talent and ideas are often buried beneath the surface, and people feel they need permission to unveil them. He challenged the audience to discover what in their organizations’ cultures is getting in the way of people sharing their ideas.


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