Building Brands

Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Toms focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145. 

If you are providing guidance to your organization, then you know getting a group of individuals to work together as a cohesive team to achieve aligned results isn’t easy. However, there are three myths that surround this endeavor of keeping your team on track.

Many organizations are not set up to accommodate many kinds of customer interactions and it costs them business! Here are some simple steps to make sure you are both print and Web ready for sales and marketing.

The primary role of the senior leader of any organization is to bring clarity and cohesion to the team. When a team member makes a large mistake, we must bring further clarity and focus to the team member, however, the reaction from the team member to this refocus can vary greatly.

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