We’ll share industry data on the emerging services that printers are offering their customers as they make the digital transformation.
How print service providers can redefine their business by adding value with new print-related services and digital media options.
An impressive 76.8% of in-plants now offer wide-format printing services, and 67% of them say wide-format work has increased over the past 12 months. What's more, 23% plan to purchase or lease a new wide-format printer in the next year.
As in-plants seek new service and product offerings to maintain their relevance to customers within their parent organizations, one service that should not be overlooked is cross-media marketing. Once implemented, it can allow them to capture a larger portion of their customers' total communications—not just print.
The economy may be climbing slowly back, but the salaries of in-plant managers have shown only minimal improvement over the past two years. According to our biennial salary survey, managers' salaries have risen less than half a percent since our 2011 survey. The number who received no pay raise dropped from 40 percent in 2011 to about 29 percent this year.
Our 2012 survey of government in-plants drew 62 responses, mostly from state and local government agencies. Comparing these results to our 2008 survey of this segment shows that the amount of four-color printing done by government in-plants has increased more than 32 percent, from 18.9 percent of their work to 25 percent. The number of government in-plants handling variable data printing also rose, from 52 to 57 percent.
Still one of the strongest parts of the in-plant industry, government in-plants are being challenged to get leaner and update their services. Our new survey of this sector shows an increasing number have added capabilities like wide-format printing, scanning/archiving, fulfillment and online ordering. They’re also doing more four-color printing and variable data to accommodate the increasing demand.
AS WE start into 2012, it seems as if the printing industry, the country as a whole and even the global economy have been cast in a sequel to the Bill Murray movie Groundhog Day. The first draft of the script for the year ahead reads much like it did for the past two years.