As in all communications, you know you have to keep your messaging and branding consistent—but how does that change across multiple channels? You wouldn’t say the same exact thing in an email as you would on a post card. So how do you decide what to say in each unique channel without jeopardizing brand consistency?
If you peek beneath the feathers and webbed feet of the iconic Aflac Duck advertising character, you will find an in-house inkjet printing powerhouse that produces a heavy print workload for insurance industry giant Aflac’s wide customer base.
We’ve all heard scary stories about in-plants that were outsourced in a vain attempt to cut costs; we don’t often hear about companies that open new in-plants for the same reason. So it’s striking that in just the past month I’ve met two managers whose organizations have done exactly that, and another whose college tossed out a facilities management (FM) firm and took over in-house printing.
To celebrate the company's 95th anniversary, representatives from Pitney Bowes were on hand to ring the closing bell at the New York Stock Exchange on Wednesday.
Pitney Bowes and HP have renewed and implemented a long-term extension of their global strategic alliance. The collaboration between Pitney Bowes and HP extends the solutions portfolio with products such as the Pitney Bowes IntelliJet Printing System, used by printers and mailers looking to enhance revenues and streamline operations.
The Epic Inserting System from Pitney Bowes was unveiled at Hunkeler Innovationdays. The system is built upon the Mailstream Productivity Series and is geared toward high-volume transactional print and mail service providers.
David Pearson doesn't gamble, a seemingly odd admission from the director of Print and Mail Services at Station Casinos, one of Las Vegas' most popular casinos for locals. But for Pearson, his 16 years at Station have been more about bringing gaming opportunities to others through printing and mailing monthly rewards booklets and other direct mail pieces.
The Cincinnati Zoo and Botanical Garden is bringing its philosophy
of sustainability to its in-house printing by earning FSC Chain of
Custody Certification for its internal printing operation.
As director of Printing, Mailing and Document Services for the University of Oklahoma—renowned for its storied Sooners football team, this year's Big 12 preseason favorite—John Sarantakos is used to thinking big and going long.