Austria

In its first appearance in the In-Print contest, SAFECO took top honors with a colorful marketing piece that required lots of attention to detail. As a perk for its top agents, SAFECO organizes an annual event called the "Conference of Champions," which brings the company's top producers together to attend workshops, mingle with executives and make new friends. Next year that conference will take place in both Vienna, Austria, and Carlsbad, Calif. To motivate its independent agents to work harder and qualify for the free conference, the Seattle-based insurance and financial services firm wanted to send out a quality marketing piece, bursting with color